AMSTERDAM DANCE EVENT WELCOMES AUSTRALIA HOUSE FOR 2024 DEBUT WITH SOUNDS AUSTRALIA.
Sounds Australia is excited to announce the launch of a large-scale initiative at this year’s Amsterdam Dance Event (October 15 – 20, 2024), one of the most significant gatherings in the world for electronic music and its industry.
The 2024 edition of Amsterdam Dance Event will welcome Australia House, situated in the heart of the city at Box Sociaal Jordaan. Bringing together influential industry players and trailblazers from around the world, the house will serve as a meeting hub for the Australian industry in town for ADE, allowing them to welcome guests with free Aussie coffee in the morning. From lunch and into the evening, Australia House will provide an opportunity to celebrate Australian talent with a series of exclusive events on Wednesday October 16 and Thursday October 17.
Sounds Australia is thrilled that Box Sociaal will be the home of Australia House at this year’s Amsterdam Dance Event. The cafe converges the spirit of community and Aussie dining. Inspired by rich traditions from the early 1900s, the restaurant offers a modern Australian cuisine experience with a focus on delectable brunches and cocktails.
Australia is the third largest market in the world for electronic music – and an Australian fan, on average, streams more of the genre than anyone else on the planet. Incredibly talented artists have achieved massive success internationally, taking over main stages and underground clubs around the world, while paving the way for the next generation of rising talent.
Amsterdam Dance Event (ADE) is the world’s largest festival and business gathering for electronic music. The five day gathering runs from October 16—20, 2024 and is the world’s most extensive festival and conference program for electronic music, representing all electronic subgenres and subcultures throughout 1,000+ events in 200+ locations spread across Amsterdam. Australia House will be home to celebrations of the Australian and international electronic music community during one of the most influential and educational gatherings for electronic music and its industry.