THE PACHA GROUP DELIVERS STRONG FINANCIAL PERFORMANCE FOLLOWING RECORD-BREAKING SEASON.
FIVE Holdings’ acquisition of The Pacha Group in October 2023 marked the beginning of a transformative journey, blending the cultural heritage of Ibiza’s most iconic nightlife institution with the high-performance, innovation-driven hospitality model that has defined FIVE’s rise. The deal was not just a purchase; it was the start of a reinvention story that would elevate both brand and business.
Under the acquisition, FIVE took full ownership of an electric portfolio that included the Pacha Ibiza Nightclub, Destino Pacha Hotel (now refurbished and renamed as Destino Five Ibiza), Pacha Hotel, Toy Room Club, WooMoon Storytellers globally, The Pacha Collection, and the globally famous Pacha brand and its iconic cherries.
From the outset, FIVE’s strategy was clear: honour The Pacha Group’s legendary legacy while embedding digital, operational, and financial rigor. Artist collaborations between Dubai and Ibiza enhanced programming, ensuring globally appealing experiences. Ticketing became fully digital, providing transparency and efficiency, while a strengthened financial framework — including daily revenue monitoring, CCTV-linked audits, and AI-assisted anomaly detection — enhanced oversight and performance.
The results are reflected in 2025 year-to-date (Sep-25) performance. The Pacha Group reported €118.8 million in revenue and €40.5 million in EBITDA, translating to a material contribution of approximately AED 511 million in revenue and AED 174 million in EBITDA to FIVE Holdings. Against FIVE’s consolidated AED 1,705 million in revenue and AED 513 million EBITDA (hospitality revenue AED 1,453 million), The Pacha Group now represents roughly 30% of total hospitality revenue and one-third of overall EBITDA, cementing its role as a strategic pillar of the Group.
Much of this growth is anchored in the performance of Pacha Ibiza Nightclub and the repositioned Destino Five Ibiza. The nightclub delivered one of its strongest seasons to date, hosting 156 events and welcoming 583,834 guests (+20% YoY), achieving 17% revenue growth, and reinforcing its position as a global nightlife benchmark.
Destino Five Ibiza, fully repositioned as a five-star luxury resort and reopened on 1 June 2025, exemplifies how strategic rebranding and refurbishment can unlock value. The resort achieved an ADR of €580 (+41% YoY), 85% occupancy, and 7% revenue growth during a truncated season due to the renovation – benefiting from upgraded design, refined service standards, a music-led identity, and enhanced sustainability initiatives. These improvements significantly boosted both revenue and EBITDA, contributing directly to the Group’s overall hospitality performance.
The Pacha lifestyle ecosystem also strengthened under FIVE. The merchandise division recorded strong growth, with revenue up 59%, retail sales increasing 62% across five Ibiza stores, wholesale expanding 30%, and e-commerce soaring 170%, demonstrating strong international demand and the evolution of The Pacha Group into a global lifestyle brand that intuitively understands the desires of a discerning global audience.
The evolving story of The Pacha Group is now one of heritage transformed through vision, operational excellence, and digital innovation. In just two years, a legendary brand has become a high-performing business unit, driving meaningful revenue and EBITDA for the Group while preserving its cultural resonance. As FIVE continues to expand the brand globally, the cherries now symbolize more than nightlife — they stand for a proven model of growth, reinvention, and enduring appeal.
