50+ ARTISTS ANS INDUSTRY SIGN OPEN LETTER URGING YOUNG PEOPLE TO VOTE IN UK.

In 2023, over 6 million young people aged 18 to 34 attended festivals across the UK, enjoying their favorite artists and DJs. However, this same group showed a lack of interest in voting in the last elections, highlighting a concerning disconnect with politics en UK.

In response, the British music industry has taken the initiative to rekindle political interest among the youth. With an eye on 2024, prominent figures like Annie Mac and events such as the AVA Festival have come together to make voting the year’s most important cultural conversation.

This campaign seeks to transform the act of voting into a communal and celebrated event, inspiring young people to see it not only as a civic duty but as an essential tool for shaping their future.

This movement is a call for every young person to not only dance to their favorite tune but also to make their mark at the ballot box. With such support, 2024 could be the year when music not only moves bodies but also moves a nation toward greater political participation and democratic accountability.

AN OPEN LETTER TO YOUNG PEOPLE FROM THE MUSIC INDUSTRY

Dear music lovers,

We see you. We hear you. We see you streaming our tracks, we hear you sharing them with your friends. We see you dancing at our gigs, we hear you singing along. We see you at protests, sharing on social media, supporting your communities – we know you care about this country and the people in it.

But here’s a melody that’s gone unheard: over 6 million of you attended festivals last year and yet 6 million of you remained silent in the chorus of democracy and didn’t vote in the last election.

So you know where we need to see you next? The polling station.

The people in power listen to the voters. They listen to what the voters care about. When you don’t vote, the people in power don’t listen to us.

You raise your voices at our sets. Now it’s time to raise them at the ballot box. Let’s turn it up. Let’s stand up and be counted. Register to vote today and make your voice heard.

Signed, the UK Music Industry