In November 2018, Bumble announced it’s inaugural Making Moves In Music (MMM) campaign, an initiative aimed at helping close the gender gap for women DJs and producers in a heavily male-dominated industry. With over 50 million users worldwide, the women-first social network is striving to challenge and campaign for more females to enter the dance music industry.
From over 500 inspiring entries, only six made it into the first phase of competition and attended an intense three-day masterclass and bootcamp in Amsterdam where they were taught valuable skills from industry experts. Following Amsterdam, the final three were chosen based on their unbelievable music skills and talent. Last week, the three finalists were taken to Los Angeles for a three-day boot camp with Sony‘s record label Astralwerks. Here they worked intensively one-on-one with major producers to produce their own demo track for Astralwerks who will release the produced track of the MMM artist.
After two rounds of bootcamps and intense deliberation between Bumble’s partners – PR agency The Media Nanny, Dutch music giant ID&T, and record label Astralwerks – Bumble proudly present their MMM artist: Nicky Elisabeth. She inspired all partners of the Making Moves In Music initiative with her commitment and passion for music and the will to make her dreams come true.